Businessmen are steely figures. They hire and fire. They invest and disinvest. They make decisions in the haze of uncertainty. And for all that they calculate, reason, plan.
Yet, in contrast to this materialistic character, they subscribe to mysticism. Executives are known to pay absurd sums to “management experts” to hear a litany of pedestrian commentary on the great business adventure. For instance, Jim Collins‘ new book, making the cover of Business Week, Why the Mighty Fall: And Some Companies Never Give In. The core of the book is identifying the 5 stages of failure:
1. Hubris born of success
2. Undisciplined pursuit of more
3. Denial of risk and peril
4. Grasping for salvation
5. Capitulation to irrelevance or death
In reading it I had the feeling it was a rip off of the Kubler-Ross model, of the 5 stages of grief (denial, anger, bargaining, depression, acceptance) reordered. It is clearly charismatic for some audiences. (He definitely looks good! Like a younger Michael Porter.) It is undoubtedly successful discourse. But what is it? Is it self-help psychology for organizations? Or is it fiction with scientistic claims to spice the imagination?