It’s quite unlikely that the highly influential rock snob web-zine Pitchfork has anything to say about economics. Hence my surprise to read this in one of their latest columns:
But in a low-trust and low-money environment, behavioral economics is politically irresistible: It’s simple, it’s barely noticeable, and it’s cheap. More, it promises a kind of psychological judo. We could batter ourselves senseless and penniless again st people’s irrationality and selfishness while trying to change their behavior. Or we could use those very traits to “nudge” them in a desired direction. No wonder business people, as well as politicians, like it so much– it seems to offer solutions to all kinds of sticky behavioral problems.
The rest can be read here.
Besides, it seems that people interested in indie pop music are increasingly driven toward economics, as exemplified by Michael Winterbottom (24 Hour Party people, 9 Songs) and Mat Whitecross’s (Sex & Drugs & Rock’n’Roll), recent adaptation of Klein’s Shock Doctrine. After all, Mick Jagger was at the LSE and he retained Robbins’ lessons.