Paul Samuelson’s Economics sold up to 70,000 copies in its first year, in under two decades a million. If economics is a business, the entrepreneurs are not the economists but the publishers and McGraw-Hil Book Company ranks high on the list.
To follow the internationalization of American economics is to consider the influence of Samuelson, but to what extent is Samuelson’s success a corollary of the influence of McGraw-Hill? The internationalization literature makes passing reference to advances in communication that allowed dissemination of American texts. This frames the problem with publishers being ancillary to economists, but could it not be the other way round? After all, American economists had little to gain from an international economics, but publishers had a market to conquer.
Posed as a research question what is the publication trail of Samuelson’s Economics? Which is also to ask: who published it in each country? When? And for what reasons?
As far as I can tell, the history of McGraw-Hill is under researched. The only book length examination of its past is as old as 1959, The Endless Frontier by Roger Burlingame. A history of McGraw-Hill published by McGraw-Hill reads like an in-house piece to celebrate the company and its genius.